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FEAST Espresso session: Selling Value

Host:East Midlands Chamber
Venue:The Derby Conference Centre, DE24 8UX
Date:Tuesday 13th February, 2018

FEAST invites Food and Drink sector businesses to join us for a ‘shot’ of expertise to start your day.

There are many instances in business when a ‘sales support person’ can have significant influence on the level of present and future business from a client. Promoting added value services and products is made easier by understanding the influencers involved and your team need the skills to ask the right questions to gain trust and develop further business opportunities.

This session will cover elements of selling added value to your clients:

  • Knowing who to contact and how to approach the discussion

  • Developing confidence in a non-sales role

  • Learning how to identify your clients values and motivators to buy
  • Teas, Coffees and breakfast pastries will be available and the event will give you the opportunity to opportunity to develop business partnerships, share ideas and best practice with like-minded organisations.

    Who should attend?

    The session is designed for those who have any responsibility within the organisation for client relationships.

    Imagine having a series of simple to apply and yet very powerful techniques available to you to identify what motivates your clients to buy, how to represent value in their language, and how to gain further sales opportunities for you and your colleagues.

    The focus for the session will be on the learnings for food and drink sector businesses.

    About the Trainer

    This session will be delivered by Charles Barnascone. Charles is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering training solutions in an innovative way and providing business development support.

    Charles currently delivers business training courses for East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire).

    Book your place using the link below. For more information about this or any other FEAST events, contact Laura Winson, Events and Engagement Manager on 0333 320 0333 ext 2270 or email luawno@m-n.ouar.isnecdlc.k

    FEAST events are designed to support businesses in the Food and Drink sector based in Nottinghamshire and Derbyshire - bookings will only be accepted from relevant organisations; other bookings will be politely declined.

    Kindly supported by The Derby Conference Centre.


    The FEAST project, which stands for the Food Enterprise Advisory Support Team is being delivered by the Food & Drink Forum and offers food and drink businesses a range of funded support services including technical support, business mentoring and access to grant funding

    Food and drink manufacturers interested in benefiting from the services available through the FEAST project should call 0115 975 8810 or email eqiisfoadrnfrmc.knure@odndikou.ou to check their eligibility. Further information regarding the FEAST project can be found at


    FEAST Partners