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Google Analytics - Advanced User - Nottingham

Host:East Midlands Chamber
Venue:Nottingham Office
Date:Tuesday 13th February, 2018
Time:9.30am - 16.30pm
Cost:Member £230 + VAT - Non Member £329 + VAT

Google Analytics - Advanced User

Explore in-depth the advanced features available in Google Analytics. Discover how to improve website performance by making use of Google Analytics functionality and the critical visitor data to effectively optimise your digital marketing.

Course programme in detail

  • Additional Analytics options - Set things up more thoroughly and make the most of Goals, eCommerce tracking, site search, event tracking, campaign tagging and social media buttons.
  • Learn what your visitors do - Understand how to analyse your visitor data to gain a clearer picture of what the most important pages on the site are, whether visitor journeys followed the desired path and the effects of mobile usage.
  • Measure results and take action - Extract real performance measurements from the Analytics data to find out how effective your campaign is and what you need to change to improve things - from SEO to referring websites.
  • Segmentation for success - Find out how to use custom segments to improve the website and its marketing for particular visitor groups.
  • Data: just the way you want it - Learn how to receive your data in the format you prefer using Dashboards, Custom Reports and Shortcuts.
  • Further features and implementations - Get to grips with the latest features such as Cost Analysis, Multi-Channel Funnels, Social Traffic Sources and Visitors Flow along with the more advanced Analytics implementations such as Adjusted Bounce Rate, Custom Variables and other Analytics code changes.

Course outcome:

A complete understanding of Analytics and the potential that it has to really drive your business forward thanks to detailed and actionable information. You will be able to better understand and act upon the data that Google Analytics provides while appreciating how the various advanced features can enhance the overall experience and deliver successful results.

Who should attend:

People who are already using Google Analytics. This course will take your knowledge further to ensure that you fully exploit the range of advanced tools and reports at your disposal, including Cost Analysis, Multi-Channel Funnels, Social Traffic Sources and Visitors Flow, Adjusted Bounce Rate, Custom Variables and much more.

Course delivery:

This course is delivered from the Chambers modern training facilities and is limited to a maximum of 12 delegates. Lunch and refreshments are provided as part of this course. Please note, there is no requirement for delegates to bring any stationery or IT equipment unless otherwise stated in the joining instructions.

About the trainer:

Ian Lockwood specialises in helping companies to maximise their return on investment from online marketing, forming long-term relationships to get the best understanding of their sector and improve their website traffic and conversion rates.