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Getting started in Marketing - Derby

Host:East Midlands Chamber
Venue:Derby Office
Date:Tuesday 13th February, 2018
Time:9.30am - 16.30pm
Cost:Member £230 + VAT - Non Member £329 + VAT

Getting Started in Marketing

Struggling with your marketing?
Not sure which methods to use and how to get the best from them?
Do you need an Action Plan?

If so... then this one day course will give you an introduction to key marketing concepts and how to apply them to your business or organisation enabling you to develop an effective marketing plan.

Course programme in detail

  • The 8 P's of Marketing
  • The Communications mix
  • SWOT Analysis
  • Unique Selling Points
  • The Buying Process
  • Features and Benefits
  • Segmentation
  • Targeting and Positioning

Course outcome

Delegates will leave the workshop with a Marketing Action Plan to take their business forward.

Who should attend

This course is aimed at those new to marketing, who may have worked in other functions previously. It will also help business owners to improve and manage their marketing more effectively.

Course delivery

This course is delivered from the Chambers modern training facilities and is limited to a maximum of 12 delegates. Lunch and refreshments are provided as part of this course. Please note, there is no requirement for delegates to bring any stationery or IT equipment unless otherwise stated in the joining instructions.

About the trainer

Beryl Pettitt is an experienced marketing trainer, who has worked with both public and private sector organisations to help them learn how to market themselves more effectively. She has an MA in marketing, is a Chartered Marketer and has run her own business for the last 15 years.

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